Monday 28 November 2016

Why is everyone talking about push notifications?



You just can’t seem to hear the end of it. Everywhere you go, every advertising guide you pick & every recommendation that you seem to get about taking your business to the next level seems to involve this- push notifications. So what is the big deal about them anyway? Well, let us see for ourselves whether it is worth the money & the hype or not. 




        If you are a business firm with either offline or online trading activities, I do not need to highlight the importance of marketing & connecting with as many people as you can. You are also no doubt familiar with the fact that reaching out to the same people over & over again with fresh propositions every time works a lot in eventually encouraging you to buy from you. You are also no doubt aware of the fact that in today’s highly competitive World, the customer is the king & you have to keep him in touch with you always. Every new detail has to be related to your existing client base. This becomes almost mandatory if you are an organization that dispenses services such as education. This has evolved a lot over time. The old days of door to door marketing are thankfully far behind us & unless you do not want to be a well frog in an ocean of opportunities, you can forget about that. Tele marketing has also seen its day as people these days simply don’t care. If they do not end up putting their numbers in the DND list, they surely will hang up on you the minute you start pitching them anything. Bulk messaging through phones or emails also does not seem to produce the desired effect simply because there are so many of them that it is almost impossible to grab the eyeball of the prospective customer with them. Push notification seems to be the best way to get access to all these people as of today.

        The way Pushalive does so is pretty simple. It sends the information that you desire to the customer in the form of system/desktop notifications depending on the platform that they are on. If the person is on a smart phone he/she will get a notification in the notification panel much like the system notifications that the phone gets. In case of a desktop or a laptop, it will be like those desktop notifications that you get on your system whenever it wants you to take an urgent action on anything. This manner of reaching out with urgency is sure to grab the undivided attention of the recipient. The best part is that even if you want to insert links in these messages you can do so. The information can be dispensed to thousands in a matter of minutes. You can even give a custom touch to the messages for select recipients. The recipients do not even need to install a custom software for getting these notifications. Their normal Chrome or Firefox browser will do. You can see it in action using the demo option. Let me assure you of this, whether you are a business firm aiming to increase your footprint or an organization intending to keep its members/clients updates, this is one service that you just can’t forgo!

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