With
businesses slowly coming out of the trough of the last depression, we are faced
with a new reality- it is not the way it was once. For starters, real World
businesses have turned in to duds & have given way to the virtual market
place. Secondly, the way people buy & connect is undergoing dramatic
changes on a day to day basis. By the time you get to Twitter they are on
Tinder. Before clicking that link on your website, they go over to the next
link out there. Tele calling is blocked with do not disturb & those mails
that you send to them after paying for hefty lead providing services, just end
up in the trash folder. The only place where you still have a chance of
catching their attention is through somehow getting to those desktop notifications in front of them
that pop up of their own accord & which always manage to grab the eyeballs
of anyone using the system.
Push notification services have
the potential to revolutionize the whole way of advertising & marketing.
What do you do when there is an advertisement in your newspaper? You skip it.
What if that advertisement was the headline of that day’s paper? What do you
when there is an advertisement on the television? You skip channels. What if the
ad stayed on one corner of the screen while your favourite program is being
televised? Difficult to escape, isn’t it? This works in the same manner.
Whatever lucrative proposal you wish to convey to the prospective customers is
delivered either in the form similar to their system notifications on their
smartphones/tablets or in case of a pc, as a desktop notification. Existing
clients can always be kept in the loop of things as they won’t miss out on the
latest update which otherwise lies unused in the form of unread email.
In order to use push alive the receiver does not have to have any application
pre-installed on his system or phone. If Chrome or Firefox is there with them,
they will get all the latest updates & notifications that you want to
deliver to them. You can also imbibe your link that you wish the receiver to
click with in the notification itself. This can be used to deliver thousands of
messages to hundreds of users with in a matter of seconds. This is a fast,
reliable & cheap circumvention of the old way of marketing & is exactly
what you need to stay ahead of the curve. You can see it in action on our site
to understand it better before you use this most powerful tool of marketing
till date.
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